"It's really hard for me to look at the pictures," Bradford said on Wednesday, announcing the #STL4OKC fundraising drive, seeking goods and financial support for Oklahoma disaster victims. A donation site has been set up for Thursday night across from Gate 1 of Busch Stadium for attendees of the exhibition soccer game between Manchester City and Chelsea.
Bradford has partnered with marketing and event production company Switch + Contemporary, and the city of St. Louis to lead the local effort.
"There are people with nothing," Bradford said. "We're looking for anything." The tornado's worst damage hit south of Oklahoma City. Bradford and his relatives live on the city's northern stretch.(St. Louis Post-Dispatch)